COURTSIDE REHAB & TRAINING
Service(s): Logo Design, Brand Identity, & Website Design
Year: 2024
Courtside Rehab & Training is a leader of rehab and training for high-level racket sport athletes in the greater northeast region. They help racket sport athletes overcome injuries, return to the court with complete confidence, and ultimately take their performance to the next level.
My buddy Dean at CRT needed a logo and brand identity that conveyed their mission in a clear and concise way. Our goal was to build something that mirrored the detailed, focused approach that CRT takes with its clients.
The Concept
Because Courtside has a specific focus on racket sports within the rehab and training space, we felt it was important to convey that.
Letter C + Tennis Serve
The logomark creates the letter “C” for “Courtside” and also loosely resembles the shape of an arm in the middle of a tennis serve.
Tennis Racket/Net + Connection
The crossing lines represent the strings of a tennis racket or net while also being indicative of the connections and relationships that are so essential to this business.
Upward Angle + Rounded Edges
Since this is a business centered around training and rehab, it was important to capture feelings of progress and movement. That’s done via the upward angle and rounded edges.
THE LOGOTYPE
I chose a combination of Saira ExtraBold and Light for the logotype because it has a bold, athletic feel with a touch of personality. It’s strong but approachable. I took the crossing lines from the logomark and added them to the O for a bit of added cohesion and customization.
